YouTube Search & Discovery: How Does It Work?

It's crucial to understand how your videos get found on YouTube. Your channel's success is depending on it! What plays a big role in it is the algorithm. The Algorithm YouTube is an extreme popular platform where each minute hundreds of hours of video material is being uploaded each and every minute. Therefor YouTube relies on an algorithm to match each viewer to the videos they're most likely to watch and enjoy. The algorithm is basically a real-time feedback loop that tailors videos to each viewer's different interests. It does its best to show the right videos to the right viewer at the right time. This is being realized with data. For each video they look at things like titles, thumbnails, descriptions and how other viewers seem to be enjoying it. They also look at how much of the video they're watching, if they're clicking "like" or "dislike", and how many people are commenting. For each unique viewer, they look at things like what the ...